As Thanksgiving and Black Friday approach, many people get swept up in the rush to shop fast and buy more. But what if we focused on building deeper connections while shopping intentionally instead? This is where the concept of Girlfriendism shines. Rooted in love and support, it encourages us to strengthen friendships while uplifting women - especially Black, Indigenous, People of Color (BIPOC) artisans, designers and businesses through its Girlfriendism Fashion brand: My Girlfriend's Closet. Embracing this mindset can truly transform our holiday experiences while honoring the historical significance of Thanksgiving and Black Friday.

The Historical Significance of Thanksgiving

Thanksgiving in the United States has a complex history that dates back to the early 17th century. The first Thanksgiving gathering is often credited to the Pilgrims and the Wampanoag tribe in 1621. They came together to celebrate a successful harvest with American colonists - only to be interrupted by sexual violence, murder and the gradual erasure of Native American history. As a result, the Wampanoag tribe —among other Native tribes — consider the fourth Thursday in November a day of mourning, not a day of celebration. Unfortunately, the rich history of Indigenous peoples who inhabited these lands long before colonialism are often overlooked if not completely untold.

As we reflect during this season of gratitude, let us honor these roots and acknowledge the many cultures that enrich not only a holiday celebration but intentional reflection and gratitude.

The Evolution of Black Friday

While Thanksgiving aims to bring families and girlfriends together, Black Friday often pulls the focus into a shopping frenzy. The term "Black Friday," which emerged in the 1960s, marks the day after Thanksgiving when retailers typically turn a profit, or "go into the black," signaling the start of the holiday shopping season.

However, the chaotic shopping atmosphere prevalent on Black Friday starkly contrasts the spirit of community that is typically fostered just 24 hours before. Instead of rushing through sales, we can embrace Girlfriendism by supporting local BIPOC-owned businesses AND...wait for it: Don't Feel Entitled To A Discount! Shopping intentionally BIPOC, not only personalizes our shopping experience, but it also fosters unity and connection while creating a unique opportunity to affirm the value of BIPOC businesses by paying the price (literally!). Choosing to shop at a local boutique like My Girlfriend's Closet, for example, provides access to over forty BIPOC artisans without the hassle of searching for forty BIPOC stores. For example, you can shop premium designers like: Christa's Art Gallery which specializes in original Caribbean art; Unique by Maria Banwaree which features a collection of designer goods and handmade accessories with a Latin flare; Flawfully Unapologetic which features hand poured, soy wax candles made with love; BalmBrand LLC which serves 'farm to skin' products that are 100% organic and preservative-free; or Eshun Designs Co. which features handmade accessories reflecting Afro-Caribbean culture. Rather than shopping a big retail chain, support a local BIPOC business - it not only helps them to thrive but also brings a unique story and quality to an intentionally curated purchase.

The Power of Friendship in Business

Friendship is essential in the entrepreneurial world, especially for BIPOC business owners - hence the Girlfriendism Fashion 'one stop shop' concept that supports multiple entrepreneurs and designers within a brick and mortar space. Studies show that emotional support from close friends can boost a person's chances of entrepreneurial success by 25%. When friends share their experiences and offer encouragement, they create an environment that nurtures creativity and resilience. By intentionally choosing to support local businesses, we weave gratitude and connection into our holiday traditions while stepping away from mindless purchasing.

Challenging the Norms of Thanksgiving

Thanksgiving sometimes overshadows meaningful interactions with an emphasis on materialism. Many feel pressured to spend excessively, especially with Black Friday just around the corner. This reality can make the holidays feel more like a chore than a celebration. However, by adopting the principles of Girlfriendism, we can reshape this narrative.

Consider starting a new tradition, such as a communal meal where everyone brings a dish inspired by their cultural background or a girlfriend's night out to intentionally shop BIPOC businesses during the holidays. This practice fosters warmth and appreciation, allowing friends and family to reflect on their journeys while supporting economic growth in their community. Recent surveys show that 69% of people feel more fulfilled when engaging in shared experiences. This shift not only strengthens bonds but also creates lasting memories that enrich our experiences.

Embracing Holiday Transformation

As we prepare for 'Thanksgiving' and the subsequent rush of Black Friday, let us honor the history of Indigenous people and reflect on what truly matters: connections, gratitude, and community. By acknowledging the historical significance of these holidays and embracing the principles of Girlfriendism, we can create a richer, more meaningful celebration that uplifts our experiences and supports all voices including those of BIPOC.

Reimagining Thanksgiving and Black Friday through Girlfriendism encourages us to shift our focus from consumerism to intentional giving, gratitude and support. By consciously choosing to engage with BIPOC-owned businesses, we can create meaningful holiday experiences that benefit both individuals and the broader community. So, as we lean into love, friendship, and the values that truly uplift us this season, your Girlfriendism Family extends a warm and gracious: THANK YOU AND HAPPY GRATITUDE WEEK!

- Your Girlfriend, Dr. K

References

• Hoskin, M. The Real History Behind Thanksgiving. Forbes, 24 Nov. 2022.

• Jones, D. (2022). Creating Community: The Effects on Emotional Well-Being and Creativity. Journal of Social Psychology

• Smith, J. (2020). The Impact of Consumerism on Thanksgiving Traditions. Journal of Cultural Studies.

• Wang, Y. (2021). Friendships and Entrepreneurial Success: An Emotional-Psychological Perspective. Journal of Business Research.